My name is Muhammad Abdullah Khan. I’m a computer engineer, product builder, and the founder of SiteSkite.
I am from Pakistan & currently based in Istanbul, Turkey, building products for global users. My journey into the digital world started quite early. As a child, I was fascinated by computer games. I was the kid in school who brought many small games on floppy disks and played those black-and-white games in the computer lab.
My formal education is in Computer Science and Media Science, but most of my real learning came from building things. I always wanted to create applications similar to Facebook, YouTube, and Myspace.
In 2015, I launched vivi.pk, a YouTube-like website that served content from YouTube. The platform quickly gained traction and received more than 1 million views within a month. However, I couldn’t continue the project due to the financial constraints involved in running and maintaining a video-hosting–type platform.
I started working in web design around 2008, and since then, I’ve worked on many projects across different industries, including large digital platforms and government initiatives. Over time, my focus shifted more toward UX, product thinking, and building tools that make complex workflows simpler.
The Journey Began
Before discovering WordPress, my digital life was mostly about building static websites and Flash animations. I also experimented with different CMS platforms like Drupal and Joomla, but at that time, these tools required too much development effort for tasks that should have been simple.
When I discovered WordPress, it felt like I had suddenly become a professional developer. I was able to do custom development much more easily compared to other platforms.
What really impressed me was the WordPress ecosystem. There was a large number of themes, plugins, and developers contributing to it. It felt like a massive collaborative universe. Stack Overflow became my daily go-to place whenever I had a WordPress-related question.
WordPress wasn’t just software. It was a community. Whenever I faced an issue, the community was always there to help and guide me toward a solution. The knowledge I gained from the community helped me solve problems at work, and those solutions often led to positive recognition within the companies I worked for.
That was the moment I became a loyal WordPress developer, and I promised myself that one day I would also give back to the community when my time came.
That’s why I stayed with WordPress till today. I worked with WordPress as a designer, developer, consultant, and product builder. Over time, I also had the opportunity to lead UX design work for major digital initiatives, including projects related to Smart Dubai Govt and Etisalat.
The Need for “SiteSkite”
SiteSkite logo
After years of working with WordPress projects, I noticed a recurring problem. I was one of the top 100 WordPress developers in Envato Studio who provide WP Services within 24 hours. And I led more than 1000 WP projects within a year with the Envato partnership.
Managing one website was easy. Managing hundreds of WordPress websites was chaotic. My Trello cards are always full of lists and busy.
In 2019, I started my own agency, Techvento, and all my WordPress project customers always need site maintenance. I was juggling multiple tools for updates, backups, monitoring, security, and to be honest, every plugin solved only one small part of the problem.
That observation eventually led me to build SiteSkite.
SiteSkite is a WordPress operations and management platform designed to help agencies, freelancers, and teams manage multiple WordPress sites from one place. Instead of relying on many disconnected tools, SiteSkite focuses on automation, monitoring, site recovery, and operational workflows.
The goal was simple: turn WordPress maintenance into a streamlined DevOps-like experience.
Like every startup journey, the road wasn’t smooth. It took me almost 4 years to build a platform that interacts with many external WordPress environments.
One of the hardest moments in my journey happened while I was working on a client’s live website. I didn’t have a proper backup of the site, and after updating several plugins, the website crashed. To make matters worse, I didn’t have access to SFTP or cPanel to quickly fix the issue. Unfortunately, I lost the client and their trust.
That experience was a painful lesson. It taught me the importance of working carefully and responsibly when managing live websites. At the same time, it made me think deeply about how developers and agencies handle unexpected situations. I always felt there should be a better way to recover from these kinds of misfortunes.
These experiences eventually shaped the vision behind SiteSkite and helped me better understand what agencies and developers truly need in their workflows.
Recently, one moment I’m particularly proud of is when users successfully recovered their websites from fatal errors using SiteSkite’s recovery feature. Knowing that a platform I built can save someone hours of work, or even protect them from any negative business impact, is incredibly rewarding.
Myself with my Brilliant Team
Behind every product is a group of passionate people.
While SiteSkite started as a founder-driven project, it has gradually grown with the support of talented team members who helped shape the platform.
Our work environment is very product-focused and a remote-friendly team from Pakistan.
Advice for Business Owners
If you want to start a business, the best advice I can give is simple: solve a real problem that you understand deeply.
Many founders start with an idea before they fully understand the problem. The better approach is the opposite. Spend time observing workflows, frustrations, and inefficiencies.
When you understand the problem well enough, the product almost designs itself. You have validation.
Stay in Touch
One big mistake I made was continuing to develop SiteSkite quietly in the background without creating awareness within the community. Today, I can confidently say that even if you only have an idea or early validation, you should start talking about it on social media.
Share your progress, gather feedback, iterate based on real responses, and start building demand even before launching the product. That should be your first priority.
WordPress & Beyond
For SiteSkite, the goal is to continue expanding the platform into a complete operational layer for WordPress websites. This includes deeper automation, MCP, and innovations that help agencies scale their operations.
Looking ahead five years, I believe WordPress will still be a dominant force on the web. Its open-source nature, WP AI team is doing a really great job. The upcoming WP 7.0 is massively aligned with the modern direction, and a huge ecosystem gives it a resilience that many proprietary platforms struggle to match.
Of course, new competitors and technologies will continue to emerge. AI-driven website builders and closed platforms may attract some users. But WordPress is for serious business; it’s established and, most importantly, a global community that continuously evolves the platform.
That community is WordPress’s greatest strength.
My Love for the WordPress Community
Events like WordCamps and local meetups are incredibly valuable because they allow people to share ideas, collaborate, and learn from each other. These gatherings often spark new projects, partnerships, and innovations.
Over the years, I’ve interacted with many talented individuals in the WordPress ecosystem. I would name Syed Balki from WPBeginner and Parvez Aktar from ThriveDesk, as these inspiring entrepreneurs continue to inspire me.
Platforms like WPFounders help highlight those founder journeys and motivate the next generation of creators. It’s been almost 5 years since I’ve been following WPFounders.
How I Keep Myself Updated
The WordPress ecosystem evolves quickly, so staying updated is essential.
I regularly follow WordPress news, Newsletters(WP Weekly, InfluenceWP, WP Builds), community blogs, product launches, and developer discussions. I also explore new plugins, hosting technologies, and workflow tools to understand where the ecosystem is heading.
Experimentation is one of the best ways to learn. Testing new tools and observing how developers and agencies use them provides valuable insights into the future of WordPress.
I Have a Life Other Than the Work
Outside of work, I enjoy travelling and practicing Martial Arts. I am a Kyokushin Blackbelt and represented Pakistan in the EURO ASIA 2019 karate championship.
I also enjoy spending time learning about new technologies, reading about startups, and observing how digital products evolve.
Travel & Sport has always been one of my favourite ways to refuel my soul.
I Reward Myself by
For me, the best reward after achieving a milestone is rewarding my team first, if possible, taking some time to travel, and spending quality time with family.
