Rob Cairns – Founder of Stunning Digital Marketing

June 27, 2024 / Agencies / 0 comments

My name is Rob Cairns. I was born in Montreal and now live in Markham, Ontario which is a suburb of Toronto. I am a college grad (Twice) and I now have 14 various professional designations.

In my spare time when I am not working I love reading, music, and movies and I am a big sports junkie. 

I love touring around Ontario and my favourite place is Niagara Falls Ontario.

The Journey Began

Before WordPress, I was long in the digital world. I started running a BBS (Bulletin Board System) long before the Internet was born

I also spent time on services like Compuserve and Delphi.

In the year 2000, I also jumped into digital photography. This is a hobby I have continued to this day.

I started originally doing HTML websites. The first site I ever did was one for resources for family. It was more like an FAQ for family and friends so I could stop answering questions.

I then started looking at CMS systems and settled on WordPress. I first started using it as a blogging platform. I then started creating full websites with it.

In 2010 I was let go from my full-time job and moved into running a digital agency building WordPress sites full time.

The Need for “Stunning Digital Marketing”

Stunning Digital Marketing Logo

We were inspired to start our journey to help others succeed. We started as a full-stack Digital Agency eventually deciding to specialize in E-Mail Marketing and WordPress Security.

The first challenge was learning to sell ourselves. We are great at selling for others. The other challenge initially was finding clients and then finding recurring revenue. This is why we jumped into WordPress Security Care Plans 

We produce the SDM Show Podcast – 75% is WordPress-based. 

Rob Cairns workspace

Advice for Business Owners

See if there is a market for the services you provide. Also, do not fight the business game on price. Discounting is not good. Provide value.

Personally I think you can start a business in all niches as long as you provide great service.

WordPress & Beyond

I am trying to increase the Website Security Care Plans and I would love to go over 500 websites. Right now we are just over 300 sites.

I expect WordPress to account for over 55% of all websites on the Internet. I also suspect that WooCommerce will have some serious competitors in the next few years in the eCommerce space.

In the eCommerce space Shopify. For small sites Square Space, Wix, and Weebly.

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My Love for the WordPress Community

I have attended WordCamps and Toronto Meetups in the past. This year I will be attending WordCamp Canada 2024 in July.

I also Co-Manage the WordPress Global Community Product Group on Linkedin with Courtney Robertson.

Too many to name and I do not want to leave anyone out. They know who they are!

In the podcast space Bob Dunn and Nathan Wrigley.

In the plugin space Mark Westguard.

How I Keep Myself Updated

All kinds of places:

  1. X (Twitter).
  2. WP Weekly.
  3. Anything Anne McCarthy puts out.
  4. Gutenberg Times.

I Have a Life Other Than the Work

Many things. I am a big sports fan. Love music and shows. Spending time with my favourite lady, reading, and spending time with family.

Rob Cairns with his partner

Important holidays need to be spent with family and friends. Locally, I love to visit Niagara Falls.

Anywhere else: Europe and anywhere warm.

I Reward Myself by 

Often I will have a nice dinner out. I might sometimes purchase something that I have been waiting for, on a special occasion.

  • Below are a few examples:
    • Traveling to other countries.
    • Spending time with my family.
    • Rewarding my employees.
    • Donating to a cause.

Connect With Me

Offer for WPfounders Audience

Anyone who emails me at robert@stunningdigitalmarketing.com and quotes SDMSecurity – I will give them a 1-hour security evaluation of their website that we will record. They will also be given the recording after our chat.

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